Vivecto

Orders for Domino’s Pizza app

December 2018 - January 2019

Goals

Maximize in-app orders
Reach top-5 keyword-based search results in App Store and Google Play
Improve Android app rating up to 4,5 and maintaining high IOS app rating
Achieve efficient distribution of marketing budget between regional and capital restaurants
Reduce the cost of attracting new customers in various regions
Increase the effectiveness of the app as a sales channel

Platform

Android

Analytics

AppMetrica

Payment model

CPI, CPO

Channels

Google,
Facebook

Tools

ASO optimization
CPO optimization
A/B testing of screenshots
+550 creative approaches during the advertising campaign
Predictive models and lookalike

Results

Top 5

Performance
buying

675%

ROAS

4.6

Android
app rating

4.3

iOS
app rating

+10

CR from
view to install

>10

Times orders
and installations

Increasing awareness of the Hyundai i30 N sports car

May - June 2019

Goals

Maximize of the target audience coverage
Increase brand awareness
Reach a 70% rate of full video views

Platform

Android, IOS

Analytics

AppMetrica

Payment model

CPO

Channels

GoNET

Tools

Socio-demographic and interest targeting
Rewarded video placement
Optimization at the publisher ID level
Whitelist of entertainment and car related applications

Results

>200k

Users

75%

VTR

400k

Views

>8%

CTR

New looks for Puma collection

May 2017

Goals

Increase brand awareness
Use a creative approach for presenting the brand’s new collection

Platform

Android, IOS

Analytics

AppsFlyer

Payment model

CPM

Channels

GoNET

Tools

Creating showcases using HTML5 banners
CPE optimization
Targeting an audience similar to the visitors of the Puma online store.
Interest targeting: Moms, Young Moms, Health, parenting, Family, Kids, Online Shoppers, Digital Savvy, Toys, Dolls, Movies, Animation, etc.

Results

17%

CR

1.4 cents

Cents for 1 unique interaction
with the banner

Attracting paying users to Joom app

October 2017 - June 2019

Goals

High average purchase value
High install-to-purchase conversion rate
High requirements for traffic quality
Low CPI and CPA

Platform

Android, IOS

Analytics

Adjust

Payment model

CPI, RevShare

Channels

Google, My Target, Facebook

Tools

Constant testing of ad creative approaches
Demographic and geo targeting
Weekly update of ad variations
Optimization by CPA and average purchase value

Results

0%

Fraud

29%

CR of the installation
in order

Hey pal… Can I call-cu-later?